Simone Okonkwo

Hair Care Researcher & Natural Hair Advocate

I'm a hair-care researcher and writer passionate about demystifying the science behind hair growth, especially for textured and Black hair. Over the past eight years, I've documented my own natural hair journey—from relaxed to locs—and become obsessed with separating myth from evidence. I spend my time reading dermatology journals, interviewing hair professionals, and testing real-world practices to answer the questions I see repeated online. I'm fascinated by how protective styling, moisture retention, and genetics intersect. When I'm not writing, I'm usually deep in a Reddit hair community, experimenting with leave-in conditioners, or tending my small collection of potted plants on my apartment balcony. My goal is to give readers the honest, science-grounded answers they deserve—not hype or gatekeeping.